Apple has always publicly discouraged discounts on its gadgets, but most e-commerce outlets continue to sell iPhones, MacBooks and other Apple products at prices significantly lower than their respective MRPs. However, the Cupertino giant is reportedly looking to put an end to that practice by massively reducing margins on its entire iPhone lineup in a move that is likely to hurt everybody up and down the retail chain, including distributors, wholesalers and retailers, not to mention end-consume...
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