BBC Questions Ethics among Bloggers

 
 
 
 
BBC Questions Ethics among Bloggers
 

Rory Cellan-Jones of BBC writes: I met a company which boasted of employing what they called a “digital marketing consultant” to hang out in the blogosphere spreading the word about their company. Then a friend dropped by and told me about his new business – writing blog posts for corporate executives too busy or inarticulate to do it themselves. And finally I’ve been hearing about the eagerness of some bloggers to accept freebies and trips from big companies....

 


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