OpenAds founder Scott Switzer explains the basic about OpenAds Ad Server to Matt Asay of CNET – Let’s say I graduate from university and start writing a blog. At first, my mom and grandma read my site (begrudgingly, no doubt). At this point, Google AdWords is enough to make a few pennies. Once I get serious readership and want to monetize that, however, the next phase would be to use an ad server like Openads to tie into more sophisticated ad networks (using a more sophisticated ad server)....
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