A couple of weeks ago Matthew revealed he is going to explore Costa Rica partly because he felt that consumer societies based on the pursuit of money and material goods may not be the answer to happiness and wellbeing. I wanted to write a post exploring this a bit further and look at how so many of us are tricked into blindly chasing down money and material goods. It all starts with the release of a dopamine in the brain. This is part of our body’s natural reward system that influences our tho...
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