How to keep Direct Mail from becoming Junk Mail

 
 
 
 
How to keep Direct Mail from becoming Junk Mail
 

Direct mail can be a cost-effective lead generator as well as a way to segment your prospects and advance them through the sales journey. But direct mail has to offer a clear, singularly-focused offer with a low barrier entry. Be sure the design reflects your community’s brand positioning, using photos and copy that stands apart from other mailers in the recipient’s mailbox.

 


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