One morning in 1996, I sat down at my computer and checked my email. In those distant days, most people had yet to discover email, so my morning inbox usually contained only one or two messages. But this morning was different. I looked at my computer and blinked in amazement. There was a list of 22 email messages in my inbox and they all had the same subject line: ‘Sale: $19.99.’ Over the previous few months, I had been building up a list of email subscribers. The night before, I had dared...
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