PhoneWagon is beautiful call tracking and analytics software for businesses and the marketing agencies that serve them. Businesses use unique phone numbers, that are forwarded to their main phone number, on each of their different marketing campaigns. An example would be to put a different number on a direct mail campaign, newspaper ad, etc. Businesses can then view which marketing campaigns are generating phone calls and allocate their marketing spend accordingly. PhoneWagon also allows businesses to create automated workflows based on phone calls. If a business misses a phone call from a prospect, they can send a text message to the customer and engage in a conversation.